政府公共政策改革的合理性——基于网民公共舆情参与行为的动机研究

Rationality of Government Public Policy Reform:A Study Based on the Motivation of Netizens’Participation in Public Opinion

政府部门获得公共政策改革合理性的依据的来源,在聚焦网民行为结果的信息化数据表现之后,转向追溯网民参与行为背后的内源驱动力。行为是外显的,而思想是内在的,心理学科的动机研究体系为建立两者的联系提供了契机。群体的动机来源于需要和诱因的非线性相互作用,虚拟社会中场景因素的差异成为个体行为动力差异的根源,由此建立起风险防范和化解机制,从关注矛盾的主要方面、重塑参与主体的诱因环境的角度发现政府公共政策改革的合理性。

The source of government departments to obtain the rationality of public policy reform,after focusing on the information-based data performance of netizens’behavior results,turns to trace the internal driving force behind netizens’participation behavior.Behavior is explicit,while thought is internal.The motivational research system of the psychology department provides an opportunity to establish the connection between the two.The motivation of the group comes from the nonlinear interaction of needs and incentives.The differences in the scene factors in the virtual society become the source of the differences in individual behavioral dynamics.Therefore,a risk prevention and resolution mechanism is established to find the rationality of the government’s public policy reform from the perspective of paying attention to the main aspects of contradictions and reshaping the incentive environment of participation.