Research on Intangible Cultural Heritage Entering Scenic Spots Based on Immersive Experience

Intangible cultural heritage intervening in tourism can enrich tourism products and improve the attraction of scenic spots.Meantime,it also displays the rich cultural connotation of tourism products by virtue of the diversity of intangible cultural heritage,and well protects and inherits intangible cultural heritage,creating a new mode for scenic spot development with empowerment of culture and creation.From the perspective of immersive experience,this study discusses intangible cultural heritage entering scenic spots with Dawakun desert scenic spot in Yopurga County,Xinjiang as a case study.