银川地区单采献血者流失原因分析及回召策略

Causes of apheresis blood donors loss and call-back strategies in Yinchuan area

目的分析银川地区单采献血者流失原因,制定回召策略。方法对银川地区末次献血时间在2019年1月1日-2020年12月31日的1498名单采献血者逐个致电回访,使用SPSS 26.0软件进行统计学分析,不同组间变量比较用χ^(2)检验,P<0.05为差异有统计学意义。结果成功召回355人(23.7%),和未召回组比较,性别无统计学差异(P>0.05),各年龄段、民族、职业、文化程度、血型之间均有统计学差异(P<0.05)。18~24岁、汉族、国家企事业单位、研究生及以上学历人群回召率最高;随着年龄增长、文化程度降低,回召成功率下降。未召回原因中工作繁忙占比最大,其次为在外地、身体原因、亲友献血者、失联、学生毕业、对献血误解、停车不便。结论不断优化、细化单采献血服务,让工作更加人性化,加大献血正面形象的宣传,不断创新,从而保留固定献血者。

Objective To analyze the causes of apheresis blood donors loss in Yinchuan area,and to work out the call-back strategy.Methods A total of 1498 blood donors whose last blood donation time was between January 1,2019 and December 31,2020 in Yinchuan area were called one by one.SPSS 26.0 software was used for statistical analysis.Variables between different groups were compared usingχ^(2)test,and P<0.05 was considered statistically significant.Results Three hundred and fifty-five people(23.7%)were successfully called back.Compared with the failed call-back group,there was no significant difference in gender(P>0.05),but there were significant differences in age,nationality,occupation,education level and blood type(P<0.05).People aged 18-24,with Han Nationality,working in national enterprises or institutions,or with graduate degree or above had the highest call-back rate;with the increase of age and the decrease of education level,the success rate of call-back decreased.Among the reasons for call-back failure,no free time accounted for the largest proportion,followed by being in other places,physical reasons,donors of relatives and friends,losing contact,graduated from school,misunderstanding of blood donation,and inconvenient parking.Conclusion We will continue to optimize and refine the apheresis blood donation service,make the work more humanized,expand the publicity of the positive image of blood donation,and innovate constantly,so as to retain the blood donors.