防震减灾科普需求和满意度调查指标设计及结果分析

Index Design and Result Analysis of the Earthquake Knowledge Demand and Popularization Satisfaction Survey

本文针对2020年全国公众防震减灾科普满意度调查工作,设计了防震减灾科普公众接触率、受众收获评价、公众满意度和需求等指标,量化衡量防震减灾科普在公众中的触达现状、公众的收获评价、反馈评价和需求。调查结果显示,公众与防震减灾科普的接触较普遍,受众收获评价和满意度评价总体得分较高。防震减灾科普公众接触率在不同城乡、年龄、学历、职业等层面的群体差异较明显。科普活动的公众接触率相对较低,受众收获评价较高,公众对活动新颖性的满意度评价低于活动组织管理。科普作品的公众接触率最高,但受众收获评价较低,在促进公众技能提升方面具有明显短板,公众对作品形式新颖性的满意度评价低于内容通俗易懂性。科普场所的公众接触率最低,但受众收获评价最高,对公众知识、技能、意识的提升作用较好。公众对科普场所信息查找便利性的满意度较低,导致科普场所满意度评价低于科普活动和科普作品。分析表明,需重视公众需求和反馈,采取有针对性的措施进一步提升防震减灾科普效率。

In 2020,the China Earthquake Administration launched a nationwide sample survey on the public feedback of earthquake knowledge popularization.The survey has constructed a set of evaluation index system to quantify the public participation,satisfaction and needs of earthquake knowledge popularization.The results show that the public has close contact with earthquake knowledge popularization,and gives a relatively high evaluation to the participant’s gains and satisfaction.There are obvious differences in public participation between urban and rural areas,age,educational background,and occupation.The public participation ratio of earthquake knowledge popularization activities is relatively low,but the participant’s gains evaluation is high.The public is more satisfied with organization and management than novelty of the activities.Knowledge popularization works have the highest public participation ratio,but receive the lowest participant’s gains evaluation.They have obvious shortcomings in improving the public’s skills.The public is more satisfied with easy-to-understand than novelty of the works.The public participation ratio of knowledge popularization venues is low,but the participant’s gains evaluation is the highest.They have a good effect on the promotion of public knowledge,skills,and awareness.The public satisfaction score of knowledge popularization venues is the lowest,because the public is not very satisfied with the convenience of finding their information.We need to pay attention to these demonds and feedback from the public,and take targeted measures to further improve the efficiency of earthquake knowledge popularization.