广西壮族传统医药与健康旅游产业融合发展路径研究

Research on the integrated development path of Guangxi Zhuang traditional medicine and health tourism industry

随着社会经济的发展和休闲度假时间的增多,人们对自身健康的关注也日益增强,以健康养生为目的的健康旅游产业也应运而生。在健康旅游产业中,中国传统医药扮演重要角色,其在促进人类文明互鉴,维护人民身心健康上发挥重要作用。我国拥有丰富的传统医药资源和庞大的健康旅游市场,如何将我国传统医药和健康旅游产业进行有效融合,促进两者的长效发展,具有重要意义。以广西壮族自治区传统医药为研究对象,对其与健康旅游产业融合现状进行分析,发现尚存在传统医药健康旅游基础设施相对落后、体验产品亟待丰富、产品结构缺失和专业人才匮乏等问题,针对这些问题,提出了提升两者有效融合的路径,以期为传统医药与健康旅游融合发展提供参考。

With the development of social economy and the increase of leisure time for human beings,human beings are paying more and more attention to the health.The health tourism industry for the purpose of health preservation has also been brought out.In the health tourism industry,traditional medicine plays an important role in this.It is promoting mutual learning among human civilizations.It plays an important role in maintaining the physical and mental health of the people.China has abundant traditional medicine resources and a huge health tourism market.How to effectively integrate traditional medicine and health tourism industries,promote the long-term development of both is of research.This article takes the traditional medicine of the Zhuang nationality in Guangxi as the research object.We analyze the status quo of its integration with the health tourism industry,point out that the integration has not been done,such as the relatively backward infrastructure of traditional medicine and health tourism,urgent need to enrich experience products,lack of product structure,and lack of professional talents.We will deal with these problems to proposes a path to improve the effective integration.It is expected to provide theoretical guidance and practical reference for the integrated development of traditional medicine and health tourism.