电影共同体美学与中小成本电影发展

The Aesthetics of Film Community and the Development of Low-middle Budget Films

"头大身细"问题是中国电影产业发展的重要结构性问题,要解决这一难题,应该以电影共同体美学作为方法论,促进中小成本影片的高质量发展。对2017年以来票房超5亿元的国产中小成本影片进行分析,可以发现,共同体美学就是中小成本影片得以成功的实践智慧。这一智慧集中体现在电影与观众间共同体关系的建立,即电影创作高度尊重观众之共同共通性。具体说来,在题材内容上追求"共情",应接地气、接人气,切中观众的生活状态与情感心理;在类型实践方面追求"共乐",应坚持守正与创新,重视观众"娱乐与宣泄"的普遍性观影需求;在精神主旨上追求"共思",应契合观众的价值取向,让绝大多数观众产生共同理性认知。

The problem of “big head and thin body” is an important structural problem in the development of China’s film industry. To solve this problem, the film community aesthetics should be used as a methodology to promote the high-quality development of low-middle budget films. An analysis of domestic low-middle budget films with a box office of over 500 million yuan since 2017 shows that community aesthetics is a practical wisdom of the success of low-middle budget films. This wisdom is embodied in the establishment of the community relationship between the film and the audience, which means that the film creation highly respects the commonality of audience. Specifically, in terms of the content of subject, it pursues “empathy”, and it is grounded in reality and audience, and the audience’s living conditions and emotional psychology are taken into consideration. In terms of genre practice, it pursues “common joy”, and it sticks to integrity and innovation, and it pays attention to the audience’s universal viewing needs of “entertainment and catharsis”. In terms of spiritual aim, it pursues “common thinking” and it is in line with the audience’s value orientation, so that most audiences can have a common rational cognition.