面向复杂电子装备的产品形象设计研究

Research on Product Identity Design for Complex Electronic Equipment

面对复杂电子装备日益突出的产品形象设计问题,文中以雷达作为典型代表展开系统性研究,旨在促进产品形象设计在复杂电子装备领域的发展和应用。通过对国内外知名雷达企业不同领域的产品进行梳理与分析,阐述雷达产品形象的现状及设计趋势。在此基础上,从设计策略、识别体系以及验证与规范三个层次出发,构建雷达产品形象设计研究思路,并进一步通过车载、机载和舰载领域雷达产品形象设计实践进行验证。最后,对复杂电子装备产品形象设计的发展方向进行了探索与展望。

Facing the increasingly prominent identity design problem of complex electronic equipment, system research is carried out taking the radar as a typical representative to promote development and application of product identity design in the complex electronic equipment. The status and development trend of radar product identity design are expounded by analyzing the products in different fields of well-known radar companies at home and abroad. On this basis, the design research idea of radar product identity is constructed from the design strategy, identification system and verification & norms. Further verification is carried out by the identity design practice of vehicle-borne radar, airborne radar and ship-borne radar. Finally,the development direction of complex electronic equipment identity design is explored.