基于新媒体时代的图书馆经典读物阅读推广模式创新分析

Analysis on the Innovation of Library Classic Reading Promotion Model Based on the New Media Era

在大数据时代背景下,新媒体技术因其自身特性,被广泛应用在各行各业中,将其与图书馆服务进行有效融合,不仅可以提高读者的阅读体验,推进图书馆向多元化方向发展,还对人们的文化素养具有促进的作用。基于此,该文对新媒体时代下图书馆经典读物阅读推广的重要性进行阐述,对推广过程中存在的问题进行分析,并提出相应的创新措施,希望为读者提供更精准的服务。

In the context of big data,new media technology is widely used in all walks of life because of its own characteristics.The effective integration of new media technology with library services can not only improve readers'reading experience,promote the development of libraries in a diversified direction,but also promote people's cultural literacy.Based on this,this paper expounds the importance of library classic reading promotion in the new media era,analyzes the problems existing in the promotion process,and puts forward corresponding innovative measures,hoping to provide more accurate services for readers.