我国滑板运动项目市场化发展困境及对策研究

Research on the Dilemma and Countermeasures of Market-Oriented Development of Skateboarding in China

我国滑板运动长期处于社会自发开展活动的状态,与欧美国家相比,我国滑板运动的发展起步晚,市场化发展水平相对较低。为促进我国滑板运动项目的市场化发展,提高我国滑板运动项目的整体水平,该文利用文献资料法、逻辑分析法,对滑板运动项目在我国的市场化历程进行概述,分析在我国滑板运动项目市场化发展中的困境,据此提出促进我国滑板运动项目市场化的相应对策,对如何推广滑板运动在我国健康可持续发展进行研究,为推进滑板运动的市场化发展提供理论依据。

Skateboarding in China has been in a state of spontaneous social activities for a long time.Compared with European and American countries,the development of skateboarding in China started late and the marketization development level is relatively low.In order to promote the marketization development of China’s skateboarding events and improve the overall level of China’s skateboarding events,this paper summarizes the marketization process of China’s skateboarding events by using the methods of literature and logical analysis,analyzes the difficulties in the marketization development of China’s skateboarding events,and puts forward the corresponding countermeasures to promote the marketization of China’s skateboarding events.This paper studies how to promote the healthy and sustainable development of skateboarding in China,so as to provide a theoretical basis for promoting the market-oriented development of skateboarding.