媒介化社会背景下大学生体育网络媒介使用的现状与思考

The Current Situation and Thinking of the Use of College Students’ Sports Network Media under the Background of Media Society

该文采用文献资料法、问卷调查法、数理统计法和访谈法,对浙江省杭州市部分大学生体育网络媒介使用情况进行调查研究。结果显示:当前大学生体育网络媒介使用频率为平均每周2.3次,每次使用时间为30min~1h之间;大学生体育网络媒介使用目的主要为锻炼身体、学习体育健康知识、关注体育赛事与明星和消遣娱乐等;大学生体育网络媒体的使用内容主要为体育运动类APP课程、体育在线课程、体育赛事转播以及体坛资讯等;体育网络媒介的使用对于体质健康水平提升有积极的影响。应从学校体育在线课程建设、科学健身信息传播效果、体育运动类APP爆发式增长和大学生网络媒介素养教育等方面,对媒介化社会背景下大学生体育网络媒介使用进行反思。

This paper adopts the methods of literature,questionnaire,mathematical statistics and interview to investigate the use of network media of some college students in Hangzhou,Zhejiang Province.The results show that:The current use frequency of college students’ sports network media is an average of 2.3 times a week,and each use time is between 30 minutes and 1 hour;The main purpose of college students’ sports network media use is to exercise,learn sports health knowledge,pay attention to sports events and stars,and entertainment;The content of college students’ sports network media mainly includes sports app courses,sports online courses,sports events broadcast and sports information;The use of sports network media has a positive impact on the improvement of physical health.We should reflect on the use of college students’ sports network media in the context of media society from the following aspects:The construction of school sports online courses,the effect of scientific fitness information dissemination,the explosive growth of sports app and college students’ network media literacy education.