基于品牌展示的《设计构成基础—动态构成》教学设计

Teaching Design of “Basics of Design Composition-Dynamic Composition” Based on Brand Display

研究对象以本科二批综合院校,艺术设计专业方向的学习群体为主,结合这个群体的学习特点进行系统分析。研究目的以提升学生设计综合设计能力为前提,提高设计类基础课程的教学质量为目的。研究方法结合当下品牌展示新方向和市场变革的新要求,总结一套"先归纳再实践"的课程教学方案。归纳常见图形的形状设计语言,分析其肌理带来的受众感知。研究结论通过归纳学生能灵活运用设计形式,缩短静态图形设计时间提高学习效率,培养满足市场多方向、多能力品牌展示需求的设计人才。

The research objects are mainly the study groups of the second batch of comprehensive colleges and universities,and the art and design majors,combined with the study characteristics of this group,make a systematic analysis.The purpose of the research is to improve the students’comprehensive design ability as the premise,and to improve the teaching quality of basic design courses.The research method combines the new direction of brand display and the new requirements of market reform,and summarizes a set of curriculum teaching plan of"induction first and then practice".Summarize the shape design language of common graphics,and analyze the audience perception brought by its texture.The conclusion of the study is that students can flexibly use design forms,shorten the time of static graphic design,improve learning efficiency,and cultivate design talents who can meet the needs of multi-directional and multi-ability brand display in the market.