新媒体时代大学生数据素养评价实证研究

An Empirical Study on the Data Literacy Evaluation of University Students in the New Media Era

文章结合国内外文献研究与新媒体时代大学生数据素养能力的特点,构建大学生数据素养能力评价指标体系并进行实证评价,为提升我国大学生数据素养能力提供参考。通过文献收集和问卷调查的方法,以黑龙江大学的本科生为研究样本,对构建的含有10个一级指标及对应的21个二级指标的大学生数据素养能力评价指标体系进行描述性分析、信度分析、主成分分析等实证分析。结果表明新媒体时代大学生数据素养能力与年级无关,与性别和专业有关。针对目前大学生数据素养能力,从构建数据素养教育体系、建立高校智慧培养机制、完善数据管理云环境三个方面提出新媒体时代大学生数据素养能力提升策略。

Based on Chinese and foreign studies and features of data literacy of university students in the new media era,the paper constructs an evaluation index system of university students’ data literacy and launches an empirical evaluation,aiming to improve the data literacy of this group.Through literature review and questionnaires,the paper collects samples from undergraduates of Heilongjiang University,providing descriptive analysis,reliability analysis and principal component analysis on data literacy of students of the university based on 10 first-level indicators and 21 second-level indicators.Results show that data literacy of university students is influenced by their genders and majors,rather than grades.As such the paper offers improvement suggestions from three aspects:data literacy education system construction,university smart cultivation mechanism building and data management cloud environment improvement.