体验经济视角下诺邓古村落旅游产品开发研究

Research on Tourism Product Development of Nuodeng An⁃cient Village from the Perspective of Experience Economy

旅游的体验属性决定了旅游业是体验经济的行业沃土,合理开发体验旅游产品是发展体验式旅游的关键;以体验经济为指导,在诺邓古村落旅游资源整理分析的基础上,以ASEB栅格分析法为研究工具,发现诺邓古村落目前旅游产品的开发仍存在主题不够鲜明、开发模式单一、游客体验满意度低等问题;通过对产品现状的梳理,提出诺邓古村落体验式旅游产品的开发要素。

The experience attribute of tourism determines that tourism is a fertile ground for the indus⁃try of experience economy,and the reasonable development of experience tourism products is the key to the development of experience-based tourism.Guided by the experience economy theory,on the basis of the analysis of the organization of tourism resources in the ancient villages of Nuodeng,the ASEB grid analysis method is used as a research tool to find that the current development of tourism products in the ancient villages of Nuodeng still has problems such as the lack of distinctive themes,single devel⁃opment mode and low satisfaction of tourists’experience.By sorting out the current situation of prod⁃ucts,the development elements of experience tourism products in ancient villages of Nuodeng are pro⁃posed,including the elements of experience theme,experience plot and sensory stimulation,etc.