摘要
为探索影响城市共享交通乘客忠诚度的关键因素,采集了325个受试者在车况、寻车时间、个人属性等方面的数据;利用AMOS软件描述了城市共享交通乘客忠诚度的结构方程模型(包括乘客质量感知、转换成本、替代者吸引力、乘客满意度及乘客忠诚度5个潜变量及15个观测变量);根据修正指数进行多次修正得到最终的结构方程模型,由此获得表征城市共享交通乘客忠诚度各变量间的关系及对应参数。研究结果表明:影响城市共享交通乘客忠诚度的因素可以分为3大类,转换成本、替代者吸引力及乘客满意度;转换成本反向影响乘客忠诚度,替代者吸引力反向影响乘客忠诚度,乘客满意度正向影响乘客忠诚度;乘客质量感知(安全可靠性、快捷便利性、用车舒适度)正向影响乘客满意度;不同群组的数据均适配该模型且对乘客忠诚度和满意度具有不同的影响效应,进一步验证了所建立模型的正确性。该模型能有效揭示城市共享交通乘客忠诚度的影响因素,有助于据此制定相应的改进政策,可进一步提高城市共享交通乘客忠诚度。
To explore the key factors influencing the loyalty of sharing passengers in urban transport, data on vehicle condition, vehicle search time, and personal attributes were collected from 325 subjects. A structural equation model was adopted to describe the loyalty and solved by AMOS(including quality perception, switching cost, substitutability, passenger’s satisfaction, passenger’s loyalty, 5 latent variables and 15 observed variables). The model was constantly optimized based on the modified index, and the relationships between the variables that characterization urban shared transportation loyalty were obtained according to the final version. The results show that the factors affecting sharing passengers’ loyalty can be divided into three main categories including switching costs, substitutability, and passengers’ satisfaction. Switching costs and substitutability may hurt passenger loyalty, while passengers’ satisfaction has a positive impact. In addition, passengers’ perceptions of quality(safety and reliability, convenience and comfort) can contribute to their satisfaction. The model is further validated by the fact that data from different groups fit the model and have different effects on passenger loyalty and satisfaction. The model helps to determine the factors affecting passengers’ loyalty of urban shared transportation and to develop appropriate incentives to further increase it. 4 tabs, 3 figs, 32 refs.
作者
黄凯
马飞
后玉蓉
郭燕茹
杨思琳
HUANG Kai;MA Fei;HOU Yu-rong;GUO Yan-ru;YANG Si-lin(Xi'an Traffic Information Center,Xi'an 710005,Shaanxi,China;School of Economics and Management,Chang'an University,Xi'an 710064,Shaanxi,China)
出处
《长安大学学报(自然科学版)》
CAS
CSCD
北大核心
2021年第6期103-112,共10页
Journal of Chang’an University(Natural Science Edition)
基金
国家自然科学基金项目(71801020)
国家社会科学基金项目(18BGL258)
西安市社会科学规划基金项目(GL50)
西安市科技计划项目(XA2020-RKXYJ-0205)
西安市未央区科技计划项目(2020Z354)。
关键词
交通工程
共享交通
乘客忠诚度
结构方程模型
多群组分析
traffic engineering
shared transportation
passenger’s loyalty
structural equation modeling
multi-group analysis