绕过年龄重思“代”:从文本实践到数据实践的饭圈迭代研究

Bypassing Age and Rethinking″Generation″:A Study of Fandom Generations from Text Practice to Data Practice

在以往的代际研究中,年龄是构成“代”划分的主要标准,数字时代社会和文化语境中的“代”研究概念亟需改写。具体到饭圈,在经历了“文本消费”到“文本生产”再到“数据实践”的迭代更新,文本消费的重要性正在让位于数据实践,且饭圈的数据化与饭圈的媒介化和商品化直接相关。“数据信仰”绕过年龄成为分析饭圈代际的一级指标,语言维度、行为特征、情感心理、价值观念则成为分析饭圈代际差异的四个二级指标。数据信仰的特质包括:唯数据论、沉迷数据生产、顺从数据规则和数据迷思。数据信仰溢出饭圈,正在获得更普遍的适用性。

In previous generation studies,age is the main criterion to divide generations.However,in the digital era the concept of″generation″in the social and cultural context needs to be rewritten urgently.Taking fandom as an example,after experiencing the generational update from″text consumption″to″text production″and then to″data practice″,the importance of text consumption is being replaced by data practice,and the fandom digitalization is directly related to the fandom mediatization and commercialization.″Data Belief″bypasses age and becomes the first-level indicator for the analysis of the fandom generations,while language dimensions,behavior characteristics,emotional psychology and value concepts become the four second-level indicators to analyze the difference of the fandom generations.The characteristics of data belief include the data-only theory,obsession with data production,obedience to data rules,and data myths.Data belief is gaining general applicability by controlling fandom.