新时代图书馆社会化媒体营销及启示——以遵义市图书馆开展“4·23世界读书日”活动为案例

Social Media Marketing of Library in the New Era and Its Enlightenment--ACase Study of the Activity of“April 23World Reading Day”in Zunyi City Library

迈入二十一世纪,充分利用社会化媒体营销推动"全民阅读",并在多元社会化媒体营销形式下创新读者阅读服务工作模式是图书馆着力探索和思考的重要问题。在世界读书日之际,如何通过社会化媒体营销优势将地方优秀传统文化呈现于广大读者面前是笔者所思考的第一要素。选定"沙滩文化"中代表人物的名篇佳作作为活动主题内容,以喜闻乐见的情景剧颂诵形式予以展演传承。并借助社会化媒体营销的强大优势加以宣传推广,无疑是图书馆构建公共文化体系高质量服务社会、传播"全民阅读"理念、传承中华民族优秀传统文化的成功实践。

In the 21 century,it is an important issue for the library to make full use of social media marketing to promote“national read-ing”and innovate the working mode of reader reading service in the formof multiple social media marketing.On the occasion of World Reading Day,howto present the excellent local traditional culture in front of the broad masses of readers through the advantage of social media marketing is the first element that the author thinks about.The masterpieces of the representative figures in“Shatan Culture”are selected as the theme of the activity,which are performed and inherited in the formof sitcomchanting.With the end of the grand event of“Reading for the whole people in Zunyi-April 23 World Reading Day”,the above-mentioned spiritual essence has achieved a perfect landing with the help of the powerful advantages of social media marketing.It is undoubtedly a successful practice for the library to build a public cultural system of high-quality and high-quality service to the society,spread the concept of“universal reading”and in-herit the excellent traditional culture of the Chinese nation.