新冠疫情背景下芜湖市社区零售供应链调查研究

Investigation and Research on the Community Retail Supply Chain in Wuhu City under the Backgroundof COVID-19

本文基于新冠肺炎疫情的背景,对安徽省芜湖市社区居民商品采购情况和商家零售情况进行调查研究,通过调查发现芜湖市社区零售存在零售模式传统、应急供应能力弱、产品质量参差不齐等问题,进而提出从发挥社区团购渠道优势、稳定供应商、实现商品溯源以及加强数字化供应链建设等方面措施,减轻疫情对社区零售供应链可持续运营的不利影响,力求提高社区居民满意度和幸福感。

Based on the background of the new crown pneumonia epidemic,this article conducts a survey on the commodity purchase situation of community residents in Wuhu City,Anhui Province and the retail situation of merchants.Through the investigation,it is found that community retail in Wuhu City has a traditional retail model,weak emergency supply capabilities,and uneven product quality.In order to reduce the adverse impact of the epidemic on the sustainable operation of the community retail supply chain,and to improve community residents'satisfaction and Happiness.