产业化保护:数字媒介时代花儿传承与发展的路径融合机制探析

Industrialization Protection: Analysis of the Way Integration Mechanism of Inheritance and Development of Hua'er in the Era of Digital Media

文章辨析了“文化产业”“非遗保护”“花儿传承”几个领域内的若干相关概念之间的逻辑关系,区分了各自的领域与界限,指出了其内在关联。在此基础上,探讨了花儿产业化的必要性与可能性,并从花儿产业化的历程与现状角度分析了制约花儿产业发展的客观因素。结合文化产业的发展趋势,论证产业化是花儿这种民间艺术生存的必由之路。进而认为产业化路径与保护、传承、发展理念的全面融合,是数字媒介时代花儿产业的一个必然选择。

This paper analyzes the logical relationship between several related concepts in the fields of"cultural industry","intangible cultural heritage protection"and"hua'er inheritance",distinguishes their respective fields and boundaries,and points out their internal relationship.On this basis,the necessity and possibility of hua'er industrialization are discussed,and the objective factors restricting the development of hua'er industry are analyzed from the process and current situation of hua'er industrialization.In addition,combined with the development trend of cultural industry,this paper demonstrates that industrialization is the only way for this folk art to survive.Then it is considered that the comprehensive integration of industrialization path and the concept of protection,inheritance and development is an inevitable choice for the hua'er industry in the digital media era.