近十年来国内媒介化传播研究:特点、问题与趋势

Research on China's media-oriented communication in the past ten years:characteristics,problems and trends

为了解和掌握当下国内媒介化研究成果的全貌,分析当前国内媒介化传播研究的特点及问题,借助CiteSpace对中国知网(CNKI)数据库中新闻传播领域具有较大影响力的8本期刊进行文献计量统计,精选出201篇文献(2010—2020年),通过机构合作网络、作者合作网络和关键词共现分析等,探讨目前国内媒介化传播研究的关键问题、媒介化研究未来的方向和路径选择。研究认为,近十年来媒介化研究的特点是以质性研究、个案研究为主,侧重于对媒介化、中介化概念的辨析和对技术、时空的思考;目前媒介化研究存在的问题是研究方法相对单一,关于西方理论溯源上的争议性和本土化的缺失,跨学科、跨领域和跨地域之间的学者合作关系尚未形成等;未来媒介化传播研究的发展趋势主要聚焦于某一社会现象,关注媒介化社会下媒介与身体的联系,同时在借鉴西方理论和实践的基础上,落脚本土化,推动基于马克思主义新闻观的媒介化研究。

In order to understand and master the overall picture of China's current media-oriented research results and analyze the characteristics and problems of China's current media-oriented communication research,this paper uses CiteSpace to measure the literature of 8 journals with great influence in the field of news communication in the DATABASE of China National Knowledge Network(CNKI),and selects 201 articles(from 2010 to 2020).Through institutional cooperation network,author cooperation network and keyword co-occurrence analysis,this paper discusses the key issues as well as future direction and path selection of media-oriented communication research in China.The research shows that in the past ten years,the characteristics of media-oriented research are mainly qualitative research and case study,focusing on the discrimination of media-oriented and intermediation concepts,as well as reflections on technology and time and space.At present,the problems in media-oriented research are as follows:repetitive research methods,the controversy over the origin of western theories and the lack of localization,and the immature cooperation between scholars across disciplines,fields and regions.The development trend of media-oriented communication research in the future is to focus on a certain social phenomenon,pay attention to the connections between media and body in the media-oriented society,and at the same time implement localization and practice media-oriented research with Chinese characteristics under the Marxist view of news on the basis of systematically learning from western theories and practices.