合肥市共享汽车使用意愿的微观影响因素研究

Study on Micro-influencing Factors of Willingness to Use Shared Cars in Hefei

基于合肥市实地调查数据,重点分析了消费者个人特征、家庭特征、共享汽车交通出行特征以及共享汽车的使用感官体验等四类微观影响因素如何影响消费者使用共享汽车的频率。研究发现,消费者的性别、年龄、汽车拥有、家庭月收入、押金情况、用车费用、共享汽车了解程度以及充电便利性等因素均会显著影响消费者对共享汽车的使用意愿。其中,性别为男性、家庭月收入越高、共享汽车了解程度越高、充电越便利,那么共享汽车使用频率越高;年龄越大、押金越高、家庭拥有汽车、用车费用越高,那么共享汽车使用频率越低。

Based on the field survey data of Hefei,this paper focuses on the analysis of how four micro factors—consumers′personal characteristics,family characteristics,shared car travel characteristics,and experience of using shared cars—influence the frequency of consumers using shared cars.The study found that factors such as consumers′gender,age,car ownership,monthly household income,awareness of shared cars,deposit,charging convenience,and costs will significantly affect consumers′willingness to use shared cars.Among them,men,higher monthly household income,higher awareness of shared cars,and more convenient charging will lead to higher frequency of shared car use.Older age,a higher deposit,household car ownership and a higher cost will lower the frequency of car sharing.