基于新零售场景体验的售卖车设计研究

THE DESIGN RESEARCH OF VENDING CAR BASED ON THE SCENARIO’S USERS EXPERIENCE OF NEW RETAIL

在新零售模式重构传统线下消费场景的背景下,探究售卖车作为具有移动属性的线下零售场景融合新零售模式的途径。基于以用户体验为中心的场景要素模型理论,对售卖车场景的空间要素和内容要素进行分析和归纳。提出售卖车场景在新零售背景下的设计策略。提出新零售模式下售卖车场景以用户体验为中心、创造多样化的场景组合以及可持续的售卖车场景构建的设计策略。

In order to explore the way of integrating the new retail mode with the vending car as the offline retail scene under the background that the traditional consumption scene reconstructed by the new retail.Analysis the spatial and content elements of the vending car based on the theory of scene element model centered on user experience.The design strategy of vending car in the new retail background were proposed.Proposed 3 design strategy for vending car:concentrate on user experience,creating a variety of scene combinations and sustainable scene construction.