标志设计中的书法应用研究

RESEARCH ON THE APPLICATION OF CALLIGRAPHY IN LOGO DESIGN

对标志设计中的书法应用情况进行探讨研究。从标志设计和书法艺术的起源发展分析两者之共性,通过不同形式的标志设计实例分析,探讨书法在标志设计中的创新应用。书法应用于标志设计极大地提升了标志设计的艺术性,提高品牌辨识度和知名度,进一步弘扬中华优秀传统文化,使传统艺术与实用设计完美结合。书法艺术对现代标志设计具有丰富的借鉴与启示作用,研究传统书法在标志设计中的应用对于做好具有中国特色的设计有着十分重要的意义。

To study the application of calligraphy in logo design.From the origin and development of logo design and calligraphy art analysis of the commonness of the two,through the analysis of different forms of logo design examples,the innovative application of calligraphy in logo design.The application of calligraphy in logo design has greatly enhanced the artistic quality of logo design,increased brand identification,rapidly enhanced brand awareness,further promote the excellent traditional Chinese culture,so that the perfect combination of traditional art and practical design.Calligraphy art has a rich reference and inspiration for modern logo design,research on the application of traditional calligraphy in logo design has a very important significance for doing a good job in the design with Chinese characteristics.