设计扶贫背景下的陕西耀州区农特产品包装设计

PACKAGING DESIGN OF AGRICULTURAL PRODUCTS IN YAOZHOU DISTRICT,SHAANXI PROVINCE UNDER THE BACKGROUND OF POVERTY ALLEVIATION

分析耀州扶贫现状,提出发展策略,设计特色产品包装方案。以耀州区的扶贫助农为例,通过实地考察、图表分析等方法,进行了设计扶贫的要点分析,完成当地文化设计元素的提取与应用。提出了要依托政府政策打出区域品牌,结合电商等丰富的营销宣传策略,建设产业链的扶贫方案,选定了一套具有耀州特色的农产品,山羊奶,羊肉,羊粪花肥,金银花茶,进行了统一的包装设计。为耀州脱贫致富的目标及建成特色农产品包装设计提供了方案。

Analyze the current situation of poverty alleviation in Yaozhou,put forward development strategies and design packaging schemes.Taking Yaozhou as an example,using field investigation,chart analysis and other methods to analyze the key points of poverty alleviation design,completing the extraction and application of local cultural design elements.It proposed to rely on government policies to make regional brands,combined with e-commerce and other rich marketing and publicity strategies,the construction of the industrial chain of poverty alleviation programs,and selected a set of Yaozhou characteristics of agricultural products,goat milk,mutton,sheep dung flower fat,honeysuffle tea,a unified packaging design.To provide solutions for Yaozhou to get rid of poverty to become rich and build the goal of characteristic agricultural products packaging design.