新文创思维下的儿童交互式图书设计——以《叽哩与咕噜》为例

CHILDREN’S INTERACTIVE BOOK DESIGN UNDER THE NEW CULTURAL AND CREATIVE THINKING--TAKING "JILI AND GULU" AS AN EXAMPLE

以《叽哩与咕噜》数字绘本为例,对绘本设计中的交互式设计进行分析,探讨在新文创思维的指导下,文化产品应该进行媒介、形式、游戏化等方面的创新升级。研究梳理新文创理念以及数字绘本的发展情况,分析儿童用户画像,针对性设计出符合学龄前儿童身心健康发展,满足儿童对趣味性和探索欲需求的交互式图书。总结目前儿童产品的身心需求以及设计偏好,展望新文创思维指导下儿童数字绘本的未来发展。

Taking the digital picture book "Jili and Gulu" as an example,analyze the interactive design in the picture book design,and explore that under the guidance of new cultural and creative thinking,cultural products should be innovative and upgraded in terms of media,form,and gamification.Through literature research method,case analysis method and other research methods,research and comb the development of children’s products and digital picture books,and then analyze children’s special user portraits,and design targeted designs that meet the physical and mental health of preschool children and satisfy children’s interest in interest Digital picture books that can also enhance children’s desire to explore while in demand.Summarize the current physical and mental needs and design preferences of children’s products,and look forward to the future development of children’s digital picture books under the guidance of new cultural and creative thinking.