生成艺术在视觉识别设计中的创新策略研究

RESEARCH ON THE CREATIVE STRATEGY OF GENERATIVE ART IN VISUAL IDENTITY DESIGN

研究生成艺术介入视觉识别的应用现状、优势及策略。本文通过分析生成艺术介入视觉识别的逻辑及特征,结合相关案例,阐述生成艺术在视觉识别设计中的应用场景及模式。总结有效构建相应的设计输出的策略方法。将生成艺术引入到视觉识别中,不仅可以有效地提升吸引力,以发展的眼光赋予了视觉的可持续性,并且丰富了用户的感受,一定程度上提升了交互性和体验感。

To study the application status,advantages and strategies of generative art in visual recognition.By analyzing the logic and characteristics of generative art’s involvement in visual identification,and combining relevant cases,this paper elaborated the application scenes and modes of generative art in visual identification design.Summarize the effective strategy of constructing the corresponding design output.The introduction of generative art into visual identification can not only effectively enhance the attraction,but also endue the visual sustainability with the vision of development,enrich the feelings of the audience,and improve the sense of interactivity and experience to a certain extent.