小学校园吉祥物的设计以及应用研究——基于广州市增城区石滩镇中心小学吉祥物设计实践

DESIGN AND APPLICATION OF MASCOT IN PRIMARY SCHOOL--MASCOT DESIGN PRACTICE OF SHITAN CENTRAL PRIMARY SCHOOL IN ZENGCHENG DISTRICT OF GUANGZHOU

为拓展吉祥物在实际中的运用途径,助力校园文化推广。采用个案研究法、比较研究法、样本研究法等方法进行研究,在论述中以增城区石滩镇中心小学吉祥物设计项目的设计实践为例进行研究。在阐述校园吉祥物设计的基本原则基础上,论述校园吉祥物设计的应用。校园吉祥物的设计与应用,需要与时俱进,注重立体化、交互式拓展应用,适应当下受众的信息接受习惯,以利于校园文化的宣传与推广。

to expand the application of mascot in practice and promote campus culture.Case study method,comparative study method,sample study method and other methods were used in the study.In the discussion,the design practice of mascot design project of Shitan Central Primary School in Zengcheng district was taken as an example.on the basis of expounding the basic principles of campus mascot design,this paper discusses the application of campus mascot design.The design and application of campus mascot need to keep pace with the times,pay attention to three-dimensional,interactive application,adapt to the current audience’s information receiving habits,in order to promote the campus culture.