公用事业计量产品企业品牌设计研究

RESEARCH ON BRAND DESIGN OF PUBLIC UTILITIES METROLOGY PRODUCTS COMPANY

探究如何从设计角度帮助公用事业计量企业准确定位企业形象,让人们能准确快速地识别企业形象并对之形成深刻的记忆。企业形象既是企业的外部视觉形象,也是企业内在文化的体现。分析如何应用创意设计工具,从视觉识别、产品识别、环境识别来分析和设计。并以公用事业计量产品上市企业友讯达品牌设计为例,在理解企业的核心价值、行业特点及产品的基础上,对企业形象、产品形象和环境识别进行了设计升级;塑造企业独特的企业形象;品牌设计提高了公用事业计量企业形象和品牌识别度,助力中国公用事业升级发展和建设智慧型城市。

Explore how to help public utility measurement enterprises accurately locate the corporate image from the perspective of design,so that people can accurately and quickly identify the corporate image and have a deep memory of it. Corporate image is not only the external visual image of the enterprise,but also the embodiment of the internal culture of the enterprise.Analyze how to apply creative design tools to analyze and design from visual recognition,product recognition and environmental recognition. Taking the brand design of Friendcom,a listed enterprise of public utility measurement products,as an example,on the basis of understanding the core value,industry characteristics and products of the enterprise,the corporate image,product image and environmental identification are designed and upgraded.Build up the unique corporate image of the enterprise.Brand design improves the corporate image and brand recognition of public utilities measurement,and helps China’s public utilities upgrade and develop and build a smart city.