融入广西壮族织锦技艺的博物馆文创产品设计研究

DESIGN RESEARCH OF MUSEUM CREATIVE PRODUCTS INTEGRATING GUANGXI ZHUANG BROCADE TECHNIQUE

为解决目前壮锦文创产品难以融入当代大众生活的问题,有效提高壮族非遗手工技艺的价值。分析了广西地区博物馆壮锦文创产品的发展现状,以及壮族织锦技艺的内涵及工艺特点。采用比较研究法、案例分析法和观察研究法,总结了融入壮锦技艺的博物馆文创产品设计思路、设计方法以及产品开发原则。创造性地提出了融入壮锦技艺的设计策略。该设计思路、方法和开发原则可为探究符合消费大众审美品位和需求的壮锦文创产品提供新的设计优化路径,为国内民族文创产品研发提供了新方向和参考依据。

In order to solve the problem that Zhuang brocade products are difficult to integrate into contem porary public life,the value of Zhuang intangible cultural heritage craftsmanship can be effectively improved.This paper analyzes the current situation of Zhuang brocade creation products in Guangxi museums,and the connotation and technological characteristics of Zhuang brocade weaving techniques.By using the comparative research method,case analysis method and observation research method,this paper summarizes the design ideas,design methods and product development principles of museum cultural and creative products integrating Zhuang brocade skills.The design strategy of integrating Zhuang Brocade technique is put forward creatively.The design ideas,methods and development principles can provide a new design optimization path for exploring Zhuang brocade cultural and creative products that meet the aesthetic taste and needs of the consumer public,and provide a new direction and reference basis for the research and development of domestic ethnic cultural and creative products.