产业输出模式下的彩灯产品创新设计研究

RESEARCH ON INNOVATIVE DESIGN OF COLOR LAMP PRODUCTS UNDER INDUSTRIAL OUTPUT MODE

基于不断变化的市场环境对自贡彩灯产业输出模式和彩灯产品的设计方法进行研究,促进传统彩灯产业在后疫情时代的转型升级和良性发展。通过实地考察自贡彩灯产业现状与地方政府促进产业发展的政策和举措,利用SWOT分析法分析产业现存的问题和机遇。从市场需求入手,提出传统、"彩灯+"和"+彩灯"的产品输出模式,创新彩灯产品设计原则和方法,并完成彩灯产品设计实践。探索自贡彩灯产业创新输出模式和彩灯产品创新设计方法,能够拓展自贡彩灯消费市场,推动"彩灯文化"向"彩灯应用"的转变,实现"展品"到"商品"的转变。

From the perspective of the changing market environment,this paper studies the output mode of Zigong color lamp industry and the design method of color lamp products,so as to promote the transformation,upgrading and benign development of the traditional color lamp industry in the post epidemic era.By visiting the current situation and local policies and measures in Zigong,the existing problems and opportunities were analyzed by SWOT analysis method.Starting with the market demand,it puts forward the traditional product output mode of "lantern" and "lantern",innovates the design principles and methods of lantern products,and completes the design practice of lantern products.Exploring the innovative output mode of Zigong Lantern industry and the innovative design method of Lantern products can expand Zigong Lantern consumption market,promote the transformation from "lantern culture" to "Lantern application",and realize the transformation from "exhibits" to "commodities".