大方彝族漆器视觉符号对贵州特产包装设计的启示

Inspiration of Dafang Yi lacquer Visual Symbols to Guizhou Specialty Packaging Design

现代包装设计发展迅速,设计师们不仅在包装结构和材质上紧跟科技的步伐,在装饰上更是不断地在尝试各种风格,以吸引消费者的注意。漆器在中国的发展至今已有数千年,其中一个重要分支——彝族漆器独树一帜。彝族漆器髹饰技艺是贵州重要的非物质文化遗产,大方漆器作为使用物的本质与现代包装有着天然的联系,其独具特色的器型、色彩和纹样等视觉元素对贵州特产包装设计有着重要的借鉴作用。本论文通过对大方彝族漆器中的视觉符号类别进行梳理,挖掘其蕴含的深层文化内涵,以期提出在贵州特产包装设计中的应用途径。

Modern packaging design is developing rapidly,designers not only follow the pace of science and technology in the packaging structure and packaging material,but also in various styles of attempt and reference,in order to attract the attention of consumers.Lacquerware has been developed in China for thousands of years,and one of the important branch of——Yi lacquerware is unique.The essence of lacquerware as a user has a natural connection with modern packaging,while lacquerware of the Yi nationality not only has the characteristics as utensils,but also its visual elements such as shape,color and patterns unique to the Yi nationality also have a very important reference role for modern packaging design.This paper sorts out the categories of visual symbols in Dafang Yi lacquerware,and excavates the deep cultural connotation,in order to put forward the application method in the packaging design of Guizhou specialties.