剪纸类文创品牌视觉形象设计研究——以漳浦游金美剪纸艺术馆为例

Research on Visual Image Design of Paper Cutting Cultural and Creative Brands--Take Zhangpu Youjinmei Paper Cutting Art Museum as an Example

传统的民间剪纸在发展过程中遇到了瓶颈,各类别剪纸品牌辨识度不高、产品缺乏创新,满足不了现代消费者的审美需求。本课题以漳浦游金美剪纸艺术馆为例,针对剪纸类文创品牌的构建进行研究,调研国内外剪纸类产业的发展现状、调研漳浦剪纸的艺术特点、游金美剪纸艺术馆发展现状,对游金美艺术馆文创品牌建设进行定位研究,最后针对游金美剪纸艺术馆文创品牌的构建提出建议,为剪纸类文创品的品牌形象设计研究作出可供借鉴的尝试。

Traditional folk paper-cutting has encountered a bottleneck in the process of development.All kinds of papercutting brand recognition is not high,products lack of innovation,can not meet the aesthetic needs of modern consumers.This topic ZhangPu swimming gold beauty paper-cut art,for example,in view of the paper-cut class creates the brand construction research,research paper cutting class industry development present situation at home and abroad,research ZhangPu paper-cut art characteristics,swimming gold beauty paper-cut art development present situation,the swimming gold beauty art museum to locate the article creates the brand construction,finally aimed at swimming gold beauty papercut art,creates the brand construction Suggestions,The paper-cut cultural products brand image design for reference to try.