楚文化元素在旅游类标识设计中的应用

Application of Chu Cultural Elements in Tourism Logo Design

楚文化是中国优秀传统文化内容之一,富含多元文化内涵与艺术魅力。对楚文化中拥有显著特色的艺术元素进行提取并和当代旅游性标识的设计有机融合,不但能保护丰富的文化价值,让传统楚文化在新时代中获得承继且迸发出全新的生命力,还能利用对楚文化优秀遗产的传承,使当代生活融进更多元化的文化底蕴,促进文化旅游的不断发展。本文阐述了楚文化中的典型元素,同时研究了楚文化元素应用在旅游性标识设计中的功能性要求,对楚文化元素现阶段在区域旅游产品中的应用情况进行了剖析,提出了楚文化元素在旅游性标识设计中的一些应用意见。

Chu culture is one of the excellent traditional cultural contents in China,which is rich in multi-cultural connotation and artistic charm.Extracting the distinctive artistic elements of Chu culture and organically integrating them with the design of contemporary tourist signs can not only protect the rich cultural values and make the traditional Chu culture inherit and burst out new vitality in the new era,but also make use of the inheritance of the excellent heritage of Chu culture to integrate more diversified cultural heritage into contemporary life,Promote the continuous development of cultural tourism.This paper expounds the typical elements of Chu culture,studies the application requirements of Chu cultural elements in tourism logo design,analyzes the application of Chu cultural elements in regional tourism products at the present stage,and puts forward some application suggestions of Chu cultural elements in tourism logo design.