传统食品包装中的视觉元素图形设计

Graphic Design of Visual Elements in Traditional Food Packaging

传统食品在我国有着悠久的历史,有些传统美食从千年至今经过不断改良演化才有如今面貌。然而随着时代的发展,我国经济不断增强,在食品的制作工艺上不断提升,给传统食品带来发展的同时,对食品包装的需求也显著提高,促进了包装市场的扩大。但相对于整个食品产业的发展来说,包装市场还是比较落后的,本文从传统食品包装发展状况入手,分析传统食品包装存在的具体问题,结合图形设计,探讨出符合当下发展的品牌包装需求,以此来刺激消费者对食品的购买欲望,使产品在激烈的市场竞争中脱颖而出。

Traditional food in China has a long history,some traditional food from thousands of years to now through continuous improvement and evolution to have today’s appearance.However,with the development of The Times,China’s economy continues to strengthen,in the production of food technology continues to improve,to the development of traditional food at the same time,the demand for food packaging is also significantly increased,promoting the expansion of the packaging market.But relative to the development of the whole food industry,packaging market is still relatively backward,this article obtains from the traditional food packaging development situation,analyzing the specific problems of the traditional food packaging,combined with the graphic design,to explore a can meet the demand of the development of brand packaging,in order to stimulate consumer purchasing desire for food,make the products in the fierce market competition.