摘要
大众文化所创造的地缘政治神话直接塑造了特定社群对其他国家形象的想象,深刻影响国家认同、外交政策和国际关系。在后现代的军事—工业—媒体—娱乐网络中,大众文化产品一方面向民众传播政治精英的地缘政治想象,另一方面向决策层反馈流行话语中的大众地缘政治想象。大众文化产品塑造"他者"的方式具有多元性,其"他者"形象的生成机制可以理论化为"非人化"、"奇观化"和"性别化"三种模式。与之相应,西方娱乐工业往往依赖一些固定"模板",批量生产"类型化"的"他者",以维持"自我"身份叙事的稳定性。其传播过程则具有"隐蔽性",往往不会立时得到"地缘政治对手"的回应,遂成为西方文化软实力的重要推手。今天的大众地缘政治在很大程度上仍以西方为中心,西方流行文化的全球传播在取得商业成功的同时,隐蔽地对外传播深藏于其中的地缘政治想象。因而,在国际话语权竞争中,中国必须充分认识大众文化的地缘政治功能,重视大众文化建设,讲好中国故事。
The geopolitical myths created by popular culture directly shape the imagination of specific communities about the image of other nations,and profoundly affect national identity,foreign policy,and international relations.In the postmodern military-industrial-media-entertainment network,popular culture products transmit the geopolitical imagination of political elites to the public on the one hand,and feed popular geopolitical imagination in popular discourse to policy makers on the other.The ways in which popular culture products shape the“Other”are multifaceted.The mechanisms of generating the image of the“Other”in the popular geopolitical imagination mainly include dehumanization,spectacle-making and gender-role assignment.The entertainment industry in the west tends to rely on some fixed templates to mass-produce typified“Others”in order to maintain the stability of“Self”.It is an important part of the western soft power while its dissemination process is covert and often does not receive an immediate response from geopolitical opponents.Today’s popular geopolitics is still largely west-centered.While western popular culture has achieved commercial success in the process of global dissemination,it has covertly spread the geopolitical imagination hidden in it.Therefore,in the international competition for discourse,China must fully recognize the geopolitical function of popular culture,and pay attention to the construction of popular culture and Chinese narrative.
出处
《外交评论（外交学院学报）》
CSSCI
北大核心
2022年第1期89-123,I0004,共36页
Foreign Affairs Review
基金
山东省社会科学规划研究项目“‘一带一路’背景下齐鲁文化对外传播话语体系建构研究”(项目编号:21DYYJ05)的阶段性成果。
