茶π包装中的插画设计

Illustration Design in Tea π Packaging

茶π包装中的插画设计十分的具有代表性,是它引领年轻市场的重要媒介,可以说,茶π插画设计的成功决定了茶π系列的命运。从茶π包装中的插画设计为主线展开,分别从茶π中的包装设计、插画设计和包装中的插画设计三个方面展开说明,在茶π的包装设计中,分别从包装材料、包装结构和包装的视觉传达效果三方面展开。接着就插画本身而言,分别从主题、构图、色彩、材质肌理等方面展开阐述,重在分析消费者所喜爱的插画风格和产品所需要的插画设计。在茶π包装中的插画设计中,着重表述的是包装与插画之间的磨合,如何实现两者之间的融会贯通,使得插画设计能够适应时代的发展趋势,从这种发展趋势中获得经验,实现其艺术价值和社会现实价值。

The illustration design in the tea π packaging is very representative, and it is an important medium for it to lead the young market. It can be said that the success of the tea π illustration design determines the fate of the tea π series. From the illustration design in the tea pi packaging as the main line, it will be explained from three aspects: the packaging design in the tea pi, the illustration design and the illustration design in the packaging. In the packaging design of the tea pi, the packaging materials, packaging structure and And the visual communication effect of packaging is carried out in three aspects. Then, as far as the illustration itself is concerned, it will be elaborated from the aspects of theme, composition, color, material texture, etc.,focusing on the analysis of the illustration style that consumers like and the illustration design required by the product. In the illustration design in the tea π packaging, the focus is on the running-in between packaging and illustration, how to realize the integration between the two, so that the illustration design can adapt to the development trend of the times, and gain experience from this development trend, Realize its artistic value and social reality value.