城市主题文创产品的创新开发与设计研究

Research on Innovative Development and Design of City-themed Cultural and Creative Products

近年来我国对于文化创意产业发展高度重视,从各城市竞相组织文创产品开发中就能获知。然而文创设计并不是简单的创意产品,更不是大众思维定式中的"工艺品"或"文具"。以城市为主题的文创产品开发,需要以当地风貌与人文风俗为依托,将传统文化元素与现代时尚产品融为一体,吸引潜在游客前来观光"打卡"并购买特色文创产品,间接达到城市形象宣传与二次招揽游客的作用。

In recent years, our country has attached great importance to the development of cultural and creative industries,which can be known from the competition in various cities to organize the development of cultural and creative products.However, cultural and creative design is not a simple creative product, nor is it the “crafts” or “stationery” in the public mindset. The development of cultural and creative products with the theme of the city needs to rely on the local style and cultural customs. Integrate traditional cultural elements with modern fashion products, attract potential tourists to “check in” for sightseeing and purchase special cultural and creative products, indirectly achieve the role of city image publicity and secondary attracting tourists.