新媒体环境下地方高校图书馆服务推广与创新策略

Service Promotion and Innovation Strategy of Local Colleges and Universities Libraries under New Media Environment

新媒体技术的迅猛发展,对人们的工作和生活产生了深远影响,对高校图书馆的服务推广影响也很大。新媒体环境下,地方高校图书馆的服务具有交互性、开放性、多样性和个性化的特点,文章通过分析地方高校图书馆服务的现状,提出利用新媒体提升地方高校图书馆服务推广与创新的相关措施,以期通过利用新媒体资源,全面优化地方高校图书馆服务推广手段,进而推动地方高校图书馆服务的进一步创新。

The rapid development of new media technology has a profound impact on people’s work and life, and has a great influence on the service promotion of university libraries. Under the new media environment,the service of local colleges and universities libraries has the characteristics of interactivity,openness,diversity and personalization. By analyzing the current situation of the service of local colleges and universities libraries,this paper puts forward relevant measures to improve the services promotion and innovation of local colleges and universities libraries by using new media,which aims to comprehensively optimize the promotion means of local colleges and universities libraries services by using new media resources, and promote the further innovation of local colleges and universities libraries services.