基于品牌应用的阿根廷烟叶品种筛选研究

Screening of Argentine tobacco varieties based on brand application

为建立品牌导向明确、品种导向精准的进口烟供应链,对阿根廷进口烟叶的品种进行筛选。选取阿根廷2017—2019年产的4个主栽品种样品,等级为主要收购等级B1F、B1O、C1F、C1O、M1F、M1O,评价样品的外观质量、感官品质特性、感官风格特性、化学成分等33个指标。对外观质量、感官品质特性、化学成分采用主成分分析提取6个主成分,基于综合得分对各品种进行方差分析;结合品牌应用对感官风格特征进行分析。结果表明,不同品种的综合品质表现存在差异;K394综合质量优于MB59、K326、CJ112,且K394与其他3个品种在综合品质上存在显著差异。基于品牌应用中的配方定位,K394较MB59、K326、CJ112更接近江苏中烟工业有限责任公司的品牌需求。

In order to establish an import tobacco supply chain with clear brand orientation and precise variety orientation,the varieties of imported tobacco from Argentina were screened.Four samples of Argentina main cultivars from 2017 to 2019 were selected.The main purchase grades were B1F,B1O,C1F,C1O,M1F and M1O.Thirty-three indexes including appearance quality,sensory quality,sensory style and chemical composition were evaluated.Principal component analysis was used to extract six principal components for appearance quality,sensory quality characteristics and chemical composition,and variance analysis was carried out for each variety based on comprehensive score;Sensory style characteristics were analyzed with brand application;The results showed that,there were differences in the comprehensive quality performance of different varieties;K394 was superior to MB59 and K326 in comprehensive quality;And K394 was superior to MB59,K326 and CJ112 in comprehensive quality.K394 and other three varieties had significant differences in comprehensive quality.Based on the prescription positioning in brand application,K394 is closer to brand demand of China Tobacco Jiangsu Industrial Co.,Ltd.than MB59,K326 and CJ112.