“一带一路”背景下四川中医药文化对外传播研究

Research on External Communication of Sichuan Traditional Chinese Medicine Culture under the Background of“The Belt and Road Initiative”

通过解读中医药文化历史,研究"一带一路"背景下四川中医药文化的发展现状,规划并拓展川派中医药文化对外传播交流的新策略。展示川派道地药材国际贸易情况,以中医药文化特色为基础,传承和发展中医药文化,以中医药文化对外交流为途径,打造四川省新中医药文化品牌,以期达到推动四川中医药文化对外横纵双向交流发展的目的。

Through the interpretation of the history of traditional Chinese medicine culture,this paper studies the development status of Traditional Chinese medicine culture in Sichuan under the background of“The Belt and Road Initiative”,and plans and expands the new strategy of external communication of traditional Chinese medicine culture of Sichuan school.To display the international trade situation of Sichuan school of traditional Chinese medicine,to inherit and develop traditional Chinese medicine culture based on the characteristics of traditional Chinese medicine culture,to build a new brand of traditional Chinese medicine culture in Sichuan province by means of foreign exchange of traditional Chinese medicine culture,in order to achieve the purpose of promoting the development of Sichuan traditional Chinese medicine culture.