基于网络文本的历史文化街区旅游发展效果研究--以重庆中山四路为例

Research on the Effect of Tourism Development in Historical and Cultural Blocks Based on Network Texts--Taking Zhongshan Fourth Road in Chongqing as an Example

以重庆中山四路历史文化街区为案例地,使用内容分析法分析游客网络评论文本数据,研究历史街区旅游发展效果。通过运用百度搜索及八爪鱼采集工具,检索国内几个大型旅游平台上游客分享的案例地的攻略及评价,用词云及ROST Content Mining软件进行分析,从而了解游客对中山四路历史文化街区旅游体验感知。结果发现:游客对中山四路历史文化街区整体感知的认同度较高,但对游客和居民来说是静谧的打卡拍照的短暂停留观光场所,不能获得完整和深刻的地方认知和地方感,旅游发展还有很大的提升空间。根据以上结论,本文提出中山四路历史文化街区旅游发展的相关对策与建议。

Taking the historical and cultural block of Zhongshan Fourth Road in Chongqing as a case,the content analysis method is used to analyze the text data of tourists’online comments,and to study the tourism development effect of the historical block.By using Baidu search and octopus collection tools,the strategies and evaluations of the case sites shared by tourists on several large domestic tourism platforms are conducted,and this study analyzes them with word cloud and ROST Content Mining software,so as to understand tourists’views of perception of travel experience on the historical and cultural blocks of Zhongshan Fourth Road.The results show that tourists have a high degree of recognition to the overall perception of the historical and cultural district of Zhongshan Fourth Road,but it is a quiet place for tourists and residents to clock in and take pictures,and they can not get a complete and profound local cognition and sense of locality.There is still a lot of room for tourism development.According to the conclusions above,this research puts forward the relevant countermeasures and suggestions for the tourism development of historical and cultural district in the Zhongshan Fourth Road.