数字经济时代企业经营管理创新策略研究

Research on Innovation Strategies of Enterprise Management in the Era of Digital Economy

现阶段随着数字化经济的发展,企业无论对于经营策略还是管理措施均进行了一系列创新,这些创新对于提升企业利润、提高在市场中的竞争力等方面均发挥了重要作用。因此,企业发展过程中应进一步对传统经营管理策略进行升级,结合数字经济时代发展特点创新管理策略,从而满足新时代下的企业发展需求。本文主要针对数字经济时代背景下的企业管理创新策略进行分析。

With the development of Digital Economy,enterprises have made a series of innovations in both management strategies and management measures,which have played an important role in further enhancing the profits of enterprises and the competitiveness in the market.Therefore,in the process of enterprise development,traditional management strategies should be further upgraded and combined with the characteristics of the digital economy era,so as to meet the development needs of enterprises in the new era.This article mainly analyzes the enterprise management innovation strategy under the background of digital economy era.