信息分层视角下“全棉时代”网络舆情的情感极化探究

Research on the emotional polarization of Internet public opinion in the “PurCotton”from the perspective of information stratification

在互联网社会,受众获取信息的机会和能力存在差别,出现了数字化社会中的信息分层。根据信息分层理论,以"全棉时代"网络舆情为例,探讨舆情中的情感极化现象,分析网民的信息认知、获取和再加工过程容易受同质性信息的影响,形成情绪合力,网络用户在情感、意识形态和态度方面出现极化现象。

In the internet society,there are differences in the opportunities and abilities of audiences to obtain information,and there is an information stratification in the digital society.According to the theory of information stratification,taking the network public opinion in the"cotton era"as an example,this paper discusses the phenomenon of emotional polarization in public opinion,and analyzes that the information cognition,acquisition and reprocessing process of Internet users are vulnerable to the influence of homogeneous information,forming emotional resultant force,and the polarization phenomenon of network users in emotion,ideology and attitude.