摘要
在极简主义文化流行的当下,极简主义设计风格应运而生。但在消费主义文化横行的当下,“极简主义设计”逐渐失去了其本身的意味,变成了被商业所利用的“价值符号”和“风格空壳”。文章希望通过对“极简主义设计”本意的探求,和对商家们利用“极简主义设计”操控消费者心理的手段的分析揭露,以唤醒设计师和消费者们追寻真正的极简。
At the moment when Minimalist culture is popular,"Minimalism"will inevitably have an impact on the field of design.However,due to the erosion of the consumptive society,"Minimalist design"has increasingly lost its meaning and has become a commercial"Value symbol"and"Style shell".By exploring the original meaning of"Minimalism design",this article aims to expose and analyze the means by which merchants manipulate consumers'psychology by using"Minimalism design",it*s a wake up call for designers and consumers to pursue true minimalism.
作者
徐雅圆
蓝泰华
Xu Yayuan;Lan Taihua(College of Fine Art,Fujian Normal University,Fuzhou 350117,China)
关键词
极简主义设计
消费社会
价值符号
设计伦理
Minimalist design
consumptive society
symbol value
ethics by design