“互联网+农业”环境下菏泽市农产品上行发展路径研究

The Online Development Path of Agricultural Products in Heze City Based on Internet plus Agriculture

“互联网+农业”背景下,越来越多的电商企业开始布局农产品电商,助力农产品上行。目前,菏泽市农产品上行的潜力已初步显现,但仍存在销售渠道单一、优质农产品开发不足、区域品牌建设落后、专业人才匮乏等问题。为提升菏泽市农产品上行发展效率,政府应加大扶持力度,创建优良环境;面向市场需求,开发优质农产品;立足本地特色,培育区域品牌;培养专业人才,强化人才队伍建设。

In the context of Internet plus Agriculture,more and more e-commerce companies have begun to deploy agricultural products e-commerce to help the online sales.At present,the online sales potential of Heze agricultural products has initially appeared,but there are still some problems,such as single sales channel,insufficient development of high-quality agricultural products,lagging regional brand construction,lack of professionals and so on.In order to improve the efficiency of online development of agricultural products,Heze Government should increase support and create a good environment,develop high-quality agricultural products to meet the market demand,cultivate regional brands based on local characteristics,strengthen the construction of talent teams based on professional training,and so on.