景观与奇观:旅游凝视下古镇的双向意义

Landscape Vs.Spectacle:the Bidirectional meaning of Historical Towns under Tourist Gaze

在文化旅游愈演愈热的当今,古镇作为旅游资源,是在社会互动中不断被创造、重构、争夺意义的对象。凝视既是实现旅游体验的主要途径,更是旅游活动中一个涉及多元利益主体的动态互动过程。在旅游凝视中,古镇旅游形象在两个层面被塑造:它们既是大地风景意义上的“景观”,承载着地方文化原真性,也是与消费社会有关的“奇观”,被用来满足旅游者的种种需求。景观与奇观,对古镇旅游发展有着双重导向意义。古镇在旅游凝视中保持生命力的关键,在于作为生活印迹的景观意义与作为消费场所的奇观意义的相互制衡。

Nowadays,more and more people take cultural tour as fashionable life style for recreation.The old towns with cultural heritage are valuable tourism resources of which not only as landscape,but also as kind of spectacles.The meaning of ancient townsisbeing recreated,reconstructed and contested.These towns would be shaped by bidirectional intensionswhen a tourist gaze upon them:landscape carrying the local culture authenticity on one hand,and spectacle meeting tourist consummation needs on other.Landscape and spectacle,therefore,can be can be used as a research perspective for ancient towns tourist development.For old towns tourism,consistent development is based on the balance between landscape as life tracesand spectacle as consume sites.