隔膜和破壁--B站跨年晚会的“家庭剧”式分析

Diaphragm and Wall-breaking——A“family drama”Analysis of Bilibili’s New Year’s Eve Party

B站作为一个青少年文化载体,通过利用现代传媒技术的种种特性,构建了一个“我的地盘我做主”的亚文化体系,其显著特征是通过技术手段构建了文化“护城河”进而“圈地自萌”。这种文化地盘在构建壁垒的同时又面临着一个矛盾,就是它无法真正的自成体系,因此不得不在构建壁垒的同时又打破壁垒,只能通过跨年晚会这种形式来宣誓成长,在成长的同时又意味着妥协。本文认为,这就构成了一个典型的“家庭剧”套路,儿童成长就要走出自己的“虚幻天地”。B站跨年晚会就具有了“成人礼”的仪式性。主流文化的介入也意味着文化的合流。

As a youth culture carrier,Bilibili has built a subculture system of“I am in charge of my own territory”by using various characteristics of modern media technology,and its distinctive feature is that it has built a cultural moat through technical means and“Entertain yourself in a small zone”.This cultural turf faces a contradiction while building barriers,that is,it can’t really form a system of its own,so it has to break barriers while constructing barriers,and can only take a vow of growth in the form of a New Year’s Eve party,where growth means compromise at the same time.This article argues that this constitutes a typical“family drama”formula,where children grow up in their own“illusory world”,and that the Bilibili’s New Year’s Eve party has the ritual of“rite of passage”.The intervention of mainstream culture also means the convergence of cultures.