认同理论视角下的政治传播研究——以中国在二十国集团的元首外交为例(2015—2019)

The Political Communication Research Based on Burke.K’s Identification Theory——Taking China’s Head-of-State Diplomacy as an Example(2015-2019)

当前世界政治经济格局正面临转型,国际议程设置能力的竞争已成为国家间竞争的重要组成部分,也成为世界各国政治传播的重要内容。本文以肯尼斯·伯克的认同理论为基础,从修辞行为和修辞话语两个层面切入,分析了2015—2019年中国在二十国集团中开展的元首外交。研究发现,借助“同情认同”“对立认同”和“误同”的认同策略,有助于促进中国与二十国集团的元首外交,推动国与国之间达成“同一”,提升政治传播效果。

The current world witnessed the transformation of political and economic pattern,the international agenda-setting ability has become an important part in international competition and significant component of each country’s political communication.Based on Burke.K’s Identification Theory,this paper explored China’s head-of-state diplomacy in G20 from 2015 to 2019 from rhetorical behavior level and rhetorical discourse level.The adoption of“identification by sympathy”,“identification by an antithesis”and“identification by inaccuracy”strategies has promoted head-of-state diplomacy between China and G20 countries,facilitated“identification”among countries and advanced political communication effects.