载体和内容:从疫情期间“报纸停刊”谈开去

Carrier and content:Let’s talk about the“newspaper suspension”during the epidemic

新冠疫情期间,机构媒体暂停发行纸质版,全面转战新媒体平台,且战绩显赫,引发了关于媒介载体更迭的思考。本文从“载体-内容”维度考察了纸媒的消逝和新媒体的深度嵌入对人们生活的影响。指出载体和内容绝不是二个分离的事物,载体对内容的形态、呈现存在内在规束,甚至在一定程度上,载体对内容有着更大的导向性。

During the New Crown Epidemic,institutional media suspended the publication of a paper version,and switched to a new media platform in an all-round way,and the record was outstanding,which triggered thinking about the change of vector carriers.This article examines the impact of the disappearance of paper media and the deep embedding of new media on people’s lives from the"carrier-content"dimension.It is pointed out that the carrier and the content are never two separate things.The carrier has internal regulations on the form and presentation of the content.Even to a certain extent,the carrier has a greater direction for the content.