新时期互联网媒体在公立医院主流意识形态宣传中的探索分析

Exploration and Analysis of Internet Media in Public Hospital Mainstream Ideological Propaganda in the New Era

随着信息化时代的到来,以互联网媒介为特征的新媒体形式发展给国内公立医院思想文化建设工作带来了新的挑战和机遇。公立医院在信息化建设上不仅需加强安全治理,同时在文化建设和舆情管控方面亦需加强重视力度。当前国内公立医院的网络意识形态工作还面临着诸多问题,基于此,该文对新时代互联网媒体下公立医院的主流意识形态工作做出相关的分析和探求,希望为公立医院强化互联网管理与意识形态工作实践提供参考价值。

With the advent of the information age,the development of new media forms characterized by Internet media has brought new challenges and opportunities to the ideological and cultural construction of domestic public hospitals.Public hospitals not only need to strengthen safety governance in the construction of informatization,but also need to pay more attention to cultural construction and public opinion management and control.At present,the network ideology work of domestic public hospitals still faces many problems.Based on this,this paper makes a relevant analysis and exploration of the mainstream ideological work of public hospitals under the Internet media in the new era,hoping to provide reference value for public hospitals to strengthen Internet management and ideological work practice.