当代快闪的文化肌理与发展路径研究

On the Cultural Texture and Development Path of Contemporary Flash Mob

快闪(Flash Mob)确切地说是一种舶来品。在我国,快闪的发展已初具规模。从无组织的原发行为到有目的的策划参与,从嬉皮艺术呈现到主流文化传播,从线下“昙花一现”到线上“繁花锦簇”,快闪在人们生活中出现的频率越来越高,其角色、功用乃至社会意义也发生了微妙的变化。更确切地说,它不单单是异质文化的一个符码,还是多元思想融合输出的表达介质。它暗含了消费时代大众的精神需求,指向人的主体性建构,在媒介性与身体性的统一中,牵引着人的意识活动。然而,其发展还存有一些盲点和误区。我们唯有正视它、纠正它并加以完善,才能使它焕发出更迷人的魅力。

Flash Mob is exactly an exotic product.In our country,the development of Flash Mob has begun to take shape.From unorganized original release to purposeful planning and participation,from hippie art presentation to mainstream cultural dissemination,from offline“flicker”to online“flowers”,Flash Mob appears more and more frequently in people’s lives Higher.Its role,function and social significance have also undergone subtle changes.To be more precise,it is not only a symbol of heterogeneous culture,but also an expression medium for the fusion of multiple ideas.It implies the spiritual needs of the masses in the consumer era,points to the construction of human subjectivity,and leads people’s conscious activities in the unity of media and physicality.However,there are still some blind spots and misunderstandings in its development.Only by facing it,correcting it and improving it can we make it more charming.